Our Story – InYo ®
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Our Story

InYo, a unique yoga and athletic wear apparel company, has always been focused on providing high quality, perfect fit, and beautiful designs to enhance the already amazing way you feel!

We're a unique brand, not only because our yoga leggings are made for all shapes and sizes with cool ruching technology that lifts and shapes the booty, but also because of our values and goals.

Our Giraffe Print LeggingsInYo workout leggings, capris, and shorts are a fantastic way to accentuate your already individual style. Our signature “ruched butt” yoga leggings and colorful patterns are NEVER see through. InYo leggings always stand out and feel as amazing as they look. Bend, twist, and flow with confidence that your undies or bits aren't showing and hit that child’s pose like boss. Wearing InYo, you’ll feel incredibly comfortable as you flow through each yoga pose in these thick, high end leggings and rest assured that you’ll never have an embarrassingly revealing moment. Show your unique style with our patterns and graduate from boring boring black yogawear to one of our playful designs.

InYo was founded in 2013 when Rachel Frey, a pattern making expert and yoga enthusiast from San Francisco, felt inspired to create yoga pants that felt as expressive as her yoga practice. Surrounded by overpriced, see-through, basic black yoga leggings she set out to develop pants that not only supported her booty, but also her individuality too!

InYo is much more than a clothing company, we aim to empower women and regularly donate and give back to Women’s Empowerment initiatives that agree with our core values.

Our Core Values:

Never Blending in

We believe everyone is truly unique and with that we’ve created apparel to help you display your uniqueness. Black yoga pants are boring. Shine on you crazy diamond! Show off that booty and your sense of style with InYo.

Empowering Women

We are bummed that women in yoga pants get lampooned on websites and blogs. We believe in empowering the women of yoga by creating high quality yogawear that is never see through and always flattering to the body. This mission goes beyond clothing, and we regularly donate and participate in women’s empowerment initiatives. We love you girl!

Zero Waste Initiative

Unlike many other apparel companies, InYo is 100% designed, sourced and manufactured in California and while the cost may be higher to us, the end result is an extremely low carbon footprint, and very little waste. We even use our scraps to make bracelets for friends and family (and our best customers get some too).  Buy with confidence, no child workers, no slave labor, no sweat shops.  We value our people and our planet.

InYo hug!

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